MOO Build web app

MOO Build

Created to replace the existing online builder for all print products, this was very much a collaboration across teams with rapid prototyping and testing central to the design approach. The UI is designed to be much simpler and cleaner in it’s execution than the existing builder and to align with MOO’s brand refresh. To be more accessible it was designed to work across devices.

By presenting both the front and back of the card on landing the intention is to reduce the customer confusion, observed when they are presented with a single side other than the one they anticipated. Depending on their mental model they are then able to drill down into their side of choice and start creating. Going back up presents an overview of the designs to provide a better understanding of the pack and reduce errors.



UI design
Art direction



May 2014–August 2014