The Luxe Project

The Luxe Project

The Luxe Project is a MOO initiative, joining designers with Luxe by MOO Business Cards. Designs are showcased on the website for a month with proceeds going to a charity of the designer's choice.

Luxe is the premium business card product made using MOO's Quadplex technology, featuring a colour fill running through the middle of each card. Well known designers and illustrators partner with MOO to provide exclusive business card designs available on this Luxe paper stock.

Created to showcase a gallery of Luxe Project designs, the single page layout takes direction from the clean, spacious Luxe by MOO identity. A simplified navigation and MOO branding bring extra focus to the featured designs.

Who

moo.com

Responsibilities

Art direction
UI design

Where

www.moo.com/luxe-project

Date

July 2012