Luxe by MOO

Luxe by MOO

Luxe by MOO is a beautiful range of premium business stationery, designed with award winning Mohawk Superfine paper. Luxe Business Cards, MiniCards, Notecards and Postcards use MOO's Quadplex technology featuring a colour fill running through the middle of each card.

Cards can be either designed from scratch or made using one of the exclusive Luxe designs. The pre-designed cards were made to complement the colour fills and thicker paper, and provide a consistent suite of business stationery.

The Luxe web pages were designed with their own identity to differentiate these cards as the premium MOO product. Designs also had to fit within the overall moo.com design, achieved with a clean, less contained layout and big beautiful widescreen photography showcasing each product.

Who

moo.com

Responsibilities

UI design
Art direction

Where

www.moo.com/luxe

Date

July 2013