Quick and Easy

Quick and Easy

Quick and Easy was designed as a responsive business card builder for desktop and tablet. MOO’s existing Flash based tools had limited accessibility and this web application was created to have a wider reach and improve customer conversion.

The target audience was the non-designer professional, someone without design support and in need of a little inspiration without all the technical options. A cleanly presented UI with reduced options helped achieve this and the flow of information presented was clearly followed in user testing sessions.

Who

moo.com

Responsibilities

UI design
Art direction

Where

Not live

Date

July 2012