NFC by MOO

NFC by MOO

An NFC business card has an embedded chip or NFC tag, which when touched to an NFC enabled phone triggers an event you've instructed it to perform. A single tap of the card could open a portfolio, save contact details or load an app and much more besides.

MOO's product trial gave away 150,000 NFC enabled cards to anyone ordering a pack of business cards. These cards had data written to them but the tags could also be rewritten using an NFC app.

When tapped to a device the trial NFC cards would trigger a web page showing your own business card, this was linked to your website. An information page could also be accessed, created with a responsive design for use across devices.

Who

moo.com

Responsibilities

UX
UI design

Where

www.moo.com/nfc

Date

November 2012